Digital Marketing Using Web Design
Digital marketing has transformed business promotion and customer engagement, and is now contributing to 55% of total marketing (Chornny, 2023). As organizations recognize the importance of effective online marketing strategies, it becomes essential for them to utilize digital channels to attract new customers and keep existing users interested. Digital marketing is also used across a variety of platforms to reach a wider variety of audiences and it allows an organisation/company to have more visibility and interactivity between them and the user.
Digital marketing has had a major impact on the world, particularly in terms of how businesses reach and engage with customers. With the rise of the internet and mobile devices, digital marketing has become an increasingly important tool for businesses to promote their products and services and reach a wider audience.
Singhdeo 2022
An example of an organization utilizing digital marketing effectively is Sands, a non-profit organisation that supports individuals affected by pregnancy loss or the death of a baby. Sands also advocates for improved maternity safety. To expand their reach and increase awareness about their services, Sands has invested in promoting posts on Instagram. This platform is particularly valuable given its visual nature and extensive user base, allowing the organization to connect with a diverse audience.
The post includes a link which will take users directly to their website which will allow people interested to find out more about their cause. By utilizing this feature on Instagram, not only is the organisation reaching out to potential new users, but also creates a cause to action by encouraging the viewer to click on an external link.
Looking at Sands Instagram page, there is a contrast between posts that have been advertised and those that have not. The level of interactivity (such as number of likes, comments, and shares) shows that promoted posts have more interactivity compared to their non-promoted counterparts. This difference displays how much impact digital marketing has in enhancing user engagement and driving traffic to the organization’s website.
When comparing Sands’ digital marketing across different platforms, it’s clear that their level of interactivity is significantly lower on some platforms compared to Instagram. This reduced engagement can limit their reach and effectiveness. If the company doesn’t fully leverage the various platforms at their disposal, they risk missing out on substantial opportunities to attract new users and make a meaningful impact in their market.
Digital marketing is a powerful tool that organisations can access for free. For organizations like Sands, effective online posts can lead to bigger awareness, increased engagement, and more significant impact on the communities they serve. As digital marketing continues to evolve, organizations must adapt their approaches to fully utilize the impact of these platforms, by doing so, they can ensure their messages resonate with audiences and can create change in their sectors.
References
Andrew Chornyy, (2023). 100 Digital Marketing Statistics for 2023 – Plerdy. [online] Available at: https://www.plerdy.com/blog/digital-marketing-statistics/.
Abhijeet Singhdeo (12/12/2022). How digital marketing has changed the world. [online] Available at: https://www.linkedin.com/pulse/how-digital-marketing-has-changed-world-abhijeet-singhdeo. [Accessed 22/10/24]