Example of micro /macro As initially planned, I used Edward Tufte’s principle of colour to ensure that there was a clear contrast between the typography and the background. This approach was specifically designed…

Edward Rolf Tufte is a statistician and professor at Yale University. He is considered to be a pioneer in the field of data visualisation. He developed 6 principles of graphical integrity in his…

References: Adobe Stock. (2025). Stock photos, royalty-free images, graphics, vectors & videos. [online] Available at: https://stock.adobe.com/uk/search/audio?k=357346336 . Adobe Stock Asset ID: #357346336 [Accessed 12 Mar. 2025].

The initial idea for the animation was to depict a blackcurrant rolling and falling into a bottle, where it would then transform into a bubble. This metamorphosis not only shows the fizzy bubbles…

To create a new brand of energy drink for people over the age of 60 years, the first step I took was identifying what gaps in the market there was, the gap that…