Art Direction: Advanced Visual Design,  Project Two,  Year 2

Conceptual Design Transition Planning

Since I had seven sins to show, I needed to find the best way to present each one quickly within 3 to 5 seconds so each sin would fit in the video.

To make the whole animation cohesive, the scenes will take place in a forest to help create a dark forest style atmosphere.

My first ideas for greed and gluttony was to have gluttony presented as a creature with a huge basket of apples giving starved looking characters scraps of an apple and saving the rest just for themselves and then have greed as a money factory, however it worked better to combine greed and gluttony into one scene as the feedback I got said that they thought the factory concept covered both greed and gluttony.

Originally, for lust, I wanted to film a dancer in a room highlighted in red to give a suggestive vibe. However, it didn’t fit the forest theme. Instead, I designed a broken version of Aphrodite’s Temple, with flowers that had piercing gazes staring down at the woman dancing, and hidden cameras recording her. To make it more unsettling, I added two monster-like creatures and made it look as though they were hiding in the bushes to then ambush the dancer.

For envy the initial idea was to have someone being pulled off of a pedastal, however after refining the idea further, the outcome became a woman sewing herself together with different body parts to represent people changing their bodies because of the people they have seen online.

For pride I decided to create a statue of a person who is being held up by people below them, this is to symbolise that if someone has too much pride, they start looking down on people and sometimes this can crush peoples spirit, which is what will happen in the animation.

For sloth, i wanted to present the idea that TV can overtake peoples lives, to the point where they could be trapped and they wont realise. To show this i had the persons eyes to appear like TV static and had a spider wrap up a person into a cocoon to symbolise the persons comfort and the danger that comes from sloth.

And finally, for wrath, my goal was to explore how easily people can be provoked to anger and how they often find ways to justify violent reactions. I wanted to illustrate the cycle where someone (the hunter) intense anger (the mother bears anger), leading to acts of violence that the person then tries to rationalize or excuse (shooting the mother bear in ‘defense’)

Storyboard for animation
The scene for gluttony and greed.
The scene for lust
The scene for envy
The scene for pride
The scene for sloth
Scene for wrath

Leave a Reply

Your email address will not be published. Required fields are marked *