Proposal

The first step in developing my brand was to generate a range of potential names that could potentially be used as the brand name, I then gathered feedback by asking people which name they felt best represented the brand’s concept and personality and overwhelming choice was ‘Novaform’, a name that means ‘new star’.

Before beginning the visual design process, I researched colour psychology to ensure the palette aligned with the brand’s message, focusing on tones that communicate confidence, artistry, and inclusivity, with this understanding, I created a moodboard to establish Novaform’s aesthetic direction to gather visual inspiration which I then used to begin sketching initial logo concepts.