A good promotional poster will communicate effectively to an audience without needing excessive amounts of information displayed. A big part of a good promotional poster is having a key focal point that gives the…

Having a conceptual logo / visual metaphor allows the viewer to gain a deeper understanding to a brand/ company without explicitly being told what it is about.   Visual metaphors work because they…

Adobe illustrator is a powerful tool that can be used within graphic design. Illustrator allows designs to be resized without losing quality whilst also allowing a designer to create their own unique shapes.…

When you are designing a typographical name/ logo it is important to consider how the colour, thickness and angle of the text is displayed as it impacts how people perceive a person/business.  ‘Studies…