Art Direction: Advanced Visual Design
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Project Three
Edecks – Live Project For this project, the graphics group was split into teams and tasked with collaborating alongside business students on a live brief for the company eDecks. The aim of this…
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Visual Design Treatment
In designing my animation based on the seven deadly sins, I’ve drawn from Edward Tufte’s theories of visual communication to help ensure the message is conveyed clearly. His principles such as layering and…
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Conceptual Design Transition Planning
Since I had seven sins to show, I needed to find the best way to present each one quickly within 3 to 5 seconds so each sin would fit in the video. To…
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Ethical or Sustainable Subject
Ethics is described as ‘A system of moral principles’ (BBC, 2014). Are the things we do morally correct? Looking at morally grey issues at the start of the project made me realise that…
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Live Design Brief Portfolio Video
Video presentation: Website Final Design: REFERENCE: Sky Smith (2025). homepage done. [online] YouTube. Available at: https://www.youtube.com/watch?v=u_tCPpDypOg. [Accessed 06/05/2025]
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Final Design
Example of micro /macro As initially planned, I used Edward Tufte’s principle of colour to ensure that there was a clear contrast between the typography and the background. This approach was specifically designed…
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Visual Design Treatment
Edward Rolf Tufte is a statistician and professor at Yale University. He is considered to be a pioneer in the field of data visualisation. He developed 6 principles of graphical integrity in his…
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3D Metamorphosis Animation
References: Adobe Stock. (2025). Stock photos, royalty-free images, graphics, vectors & videos. [online] Available at: https://stock.adobe.com/uk/search/audio?k=357346336 . Adobe Stock Asset ID: #357346336 [Accessed 12 Mar. 2025].