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Final Design
Example of micro /macro As initially planned, I used Edward Tufte’s principle of colour to ensure that there was a clear contrast between the typography and the background. This approach was specifically designed…
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Visual Design Treatment
Edward Rolf Tufte is a statistician and professor at Yale University. He is considered to be a pioneer in the field of data visualisation. He developed 6 principles of graphical integrity in his…
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3D Metamorphosis Animation
References: Adobe Stock. (2025). Stock photos, royalty-free images, graphics, vectors & videos. [online] Available at: https://stock.adobe.com/uk/search/audio?k=357346336 . Adobe Stock Asset ID: #357346336 [Accessed 12 Mar. 2025].
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Animation Storyboard
The initial idea for the animation was to depict a blackcurrant rolling and falling into a bottle, where it would then transform into a bubble. This metamorphosis not only shows the fizzy bubbles…
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Conceptual Design Idea + Research
To create a new brand of energy drink for people over the age of 60 years, the first step I took was identifying what gaps in the market there was, the gap that…
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Five inter-linked design exercises
Early design prototyping EcoFuture: For the first mood board I created for EcoFuture, I focused on collecting images and colors that were directly associated with green energy and sustainability. The purpose of this…
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Design Portfolio
The brand A key part of the Scouting brand is the fleur de lis, a symbol that has been synonymous with Scouts for generations. The fleur de lis originated as a badge used…
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Development Log
Initial Planning Phase + Feedback on Trinity Scout Site The main goal is to increase interest in scouts so more people will join the group to become a leader or a scout. Recruitment…
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Proposal
Scouts is an organization that was founded in 1908 by Lord Robert Baden-Powell which aims to teach young people valuable life skills. The movement started when Baden-Powell returned from military service and noticed…